Meet Kevin Fitzgerald and Kejina Robinson. They’re new to the CKUA staff cohort, but have well-established connections to CKUA. Kevin Fitzgerald is CKUA’s new Chief Development Officer, and Kejina Robinson is the Director of Development. Both are enthusiastic about CKUA’s future.
Kevin Fitzgerald comes to CKUA with extensive experience in the world of finance and has also worked for years in fund development for various charitable organizations and post-secondary institutions. Kejina Robinson has a strong background in not-for-profit fundraising and philanthropy, with an emphasis on donor engagement and resource management. She says, “We value the dollars that donors give, and we want to use them effectively.”
“I have been a CKUA listener, donor, and volunteer for 40 years,” says Fitzgerald. “CKUA is in my blood, and this is the exact work I want to be doing. Canadian kids dream of making the NHL , and wearing the jersey of their favourite team. Now I get to wear the CKUA jersey…a dream come true!”
Robinson agrees, saying, “The direction of the organization motivated me to come here. CKUA is turning 100, and it’s an exciting time. We have nothing but opportunity ahead.” She adds, “I think CKUA is one of Alberta’s best kept secrets. It has such a diverse roster of hosts and programs.”
When asked about CKUA’s audience, Robinson says that some things are changing, but some things remain the same. “We’re reaching out to new people while treasuring the audience we have. Yes, there is a shift in demographics, and we need to respond to preferences and styles, but giving remains the same. It’s about people wanting to effect change in their community. People support projects they believe in.”
Fitzgerald’s vision for CKUA’s future is rooted in gratitude, and building on the strengths that the organization already has. “We are so grateful for our donors. They drive CKUA. Spring and fall fundraisers are important, and annual giving is strong. As we look forward, we also need to build a fund development program that will include more major gifts, legacy giving, and planned giving. These additional philanthropy streams will be needed to ensure a sustainable CKUA. ”
He adds that he regards CKUA as much more than a radio station. His experience running a popular Edmonton concert series, The New Moon Folk Club, has revealed that many artists give credit to CKUA for launching and supporting their careers. “CKUA is a connector. We bring artists, arts organizations, and audiences together. We are the glue that binds the arts infrastructure in this province.”
Both are optimistic about the work that lies ahead. “We want to bring in more people who support our mission,” says Robinson. “Our current fundraising efforts are great, but we can do more, and that starts with donor engagement. We can strengthen our relationships with donors, and welcome new donors.”
If you would like to include CKUA in your giving plans, we would love to talk with you. Contact Brett Windle from our Fund Development team at bwindle@ckua.com
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