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Why text message when you could use a Marquee?

Interview

Edmonton’s Metro Cinema is finding ways to adapt in a time when going to a film isn’t possible. The theatre is maintaining community connection by letting donors use its marque to send messages.

Metro Cinema’s Executive Director, Dan Smith, spoke with CKUA’s Scott Zielsdorf about the campaign. Be sure to check out more images on their social media pages, Twitter and Instagram, or support their emergency funding campaign at metrocinema.org.