Natch’l Blues, hosted by Holger Petersen, is now sponsored by National Bank!
CKUA is proud to announce the sponsorship of Natch’l Blues, the iconic blues program and fixture of Canadian radio for 56 years. The partnership brings together two Canadian institutions that share a deep commitment to community, culture, and meaningful connection.
First airing in 1969, Natch’l Blues is Canada’s longest-running blues radio program and a true broadcasting landmark. Hosted by Holger Petersen, the show has played an essential role in introducing audiences to blues music from around the world, while championing homegrown Albertan talent. Petersen is a recipient of both the Order of Canada and the Alberta Order of Excellence, recognizing his profound contributions to Canadian music and culture.
“Hosting Natch’l Blues for more than five decades has been one of the great privileges of my life,” says Petersen. “The program has always been about sharing music, telling stories, and building a real connection with listeners. Support from partners like National Bank helps ensure that CKUA’s independent, community-rooted broadcasting can continue for many years to come.”
Since 1859, National Bank has built a people-first legacy grounded in bold thinking, entrepreneurship, and long-term relationships. As the Bank continues to expand its presence across Western Canada, it remains committed to putting people at the centre of its vision. The Bank values arts organizations as essential drivers of cultural identity, championing the transformative power of arts and culture to inspire and strengthen communities.
“As an Edmontonian, I love that National Bank is supporting CKUA, Natch’l Blues and our incredibly important arts and culture community,” says Nick Culo, Vice-President, Marketing at National Bank. “We’re proud to celebrate Alberta’s vibrant music scene and hope this terrific partnership helps CKUA continue to inspire and connect its audience to something special.”
This partnership reflects a shared belief that support for the arts is most meaningful when it is rooted in values, not transactions. National Bank’s sponsorship of Natch’l Blues is an investment in cultural storytelling, music, and the connections that bring communities together. As CKUA looks ahead, partnerships like this ensure that arts and culture continue to strengthen communities, across Alberta and around the world, for generations to come.
Natch’l Blues, hosted by Holger Petersen, airs Saturdays from 3pm – 5pm MT on CKUA.
