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Call Your Parents: CKUA’s community cares about seniors

Community Profiles

A message from CKUA’s CEO, Marc Carnes

CKUA CEO Marc Carnes with his dad, Mike.

We all remember that one week in March when the realities of the COVID-19 pandemic became clear. At the drop of a hat, everything changed.

Almost instantly, the bulk of CKUA’s advertising* disappeared. With arts and culture groups suddenly not having anything to promote, and local businesses shifting their attention to manage their immediate needs, we found ourselves with an abundance of available advertising space.

At the same time, members of the CKUA community reached out expressing concerns for what COVID-19 might mean for seniors and other members of our community who are at high risk of the effects of social and physical distancing. Many live alone. Some may not own a computer, or they rely on shared computers to stay connected in places such as rest homes and public libraries to get information, and which were no longer accessible.

The question then became: How can we help?

One of the many great things about radio is that it is free and abundant for people of all ages. It is also a nimble medium, allowing us to react swiftly to local issues that matter. Knowing this, a connection was quickly made with the United Way and the Department of Seniors and Housing, who have been great partners, as we work together to bring light and hope to our listeners.

As a result, you have heard several PSAs on CKUA in recent weeks, reminding listeners who may need assistance to dial 211. And a reminder to reach out to people you know who may be experiencing the effects of social and physical distancing.

These recent weeks have been tough on many of us in a variety of ways. We here at CKUA are doing what we can to bring you connection and community the best way we know how to. But as we look to ease distancing protocols, others still need help. We are one community. Please take care of yourself and your family, friends and neighbours. We are all in this together.

And don’t forget to call your parents.

*CKUA generates over $600,000 in advertising revenues each year as part of our $6,000,000 operating budget.

Click the photo below to view a message about CKUA from Minister of Seniors and Housing, Josephine Pon.