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The Free Label
This isn’t just a concert. You’re going to be on the record.
On September 26 and 27, the National Music Centre (NMC) launches Live from the King Eddy—a new live recording series that puts you in the room as an album is captured in real time—and we’re kicking it off with The Free Label.
Known for their irresistible mix of disco, funk, and soul, natural chemistry, serious musicianship, and high-energy live shows, The Free Label will take over the King Eddy for two nights to record a live album, with an intimate audience there for every note.
At the heart of it all is a piece of music history: the Rolling Stones Mobile Recording Studio, one of the most iconic pieces in NMC’s living collection. This legendary studio has been part of recordings by artists including The Rolling Stones, Fleetwood Mac, and Bob Marley. Now, The Free Label is adding their music to its story—using history to make history.
And so are you.
Live from the King Eddy brings back the spirit of the multi-night residencies that once defined the Eddy, when the energy between a band and a packed room could turn a great night into something unforgettable. Except this time, we’re recording it. The cheers. The energy. The moments that only happen once.
Two nights. Limited seats. One live album.
Be part of the live recording, and when you hear the finished album, you’ll know you were in the room when it happened.
About The Free Label
The Free Label is a six-member band from Toronto, Canada, blending 70s disco, 90s R&B, and high-energy funk into an electrifying, dance-driven experience. Since their breakout 2019 single “All Night,” they’ve toured Europe, North America, and Australia, building a loyal fanbase.
Notable Canadian festivals include Mariposa Folk Festival, Laketown Shakedown, and the Calgary Stampede, where they opened for T-Pain, Aqua, and Lupe Fiasco. They’ve also headlined sold-out shows across Canada and the U.S., including SXSW in Austin, Texas.
Their 2023 European tour featured performances in the Netherlands, England, and Luxembourg, opening for Incognito and Mono Neon. The band’s music has received radio play worldwide, including in Canada, the U.S., Indonesia, Turkey, and the Czech Republic.
In 2024, Songs for Sienna, their highly anticipated sophomore album, earned them a prominent spot on the Amazon Music Billboard in Dundas Square, Toronto. With tracks like “Blue Suede” and “Change Your Mind,” the album has received significant praise.
The Free Label’s live performances have seen impressive growth, surpassing 15 million views across social media in the past year alone. Their electrifying stage presence and natural chemistry have made them a rising force in the global music scene.
Collaborating with Grammy-nominated artists like Braxton Cook and producer Aaron Paris (Drake, Kanye West), The Free Label continues to push creative boundaries, keeping fans dancing and eager for more.