The COVID-19 pandemic has decimated the gig economy, impacting all aspects and individuals who derive a living from live music experiences.
Professional musicians who rely on performance income are among the most vulnerable cohorts. The Province of Alberta recognizes the urgent need to support artists through these challenging times, and also the importance that home-grown talent has in connecting Albertans through music.
In response to this challenge, the government is working with four of Alberta’s music industry organizations with provincial mandates – The Alberta Music Industry Association (Alberta Music), National Music Centre (NMC), CKUA Radio Network, and Stagehand – to develop an innovative program designed to showcase Alberta’s diverse talent and provide support for artists. The ALBERTA SPOTLIGHT online series is meant to connect Albertans across the province with music during these times of physical distancing.
Please note, some artists have chosen not to accept tips. In these cases, links have been provided to their website.
Applications are now open and weekly concerts will be announced throughout the summer.